Experts' Reviews of SPM for STARTUPS

“Today, software is an integral part of the business of most start-ups. The ability to adopt a software product management perspective in this important part of their business is thus key to the success of many entrepreneurs. This comprehensive book by Haragopal and Hans-Bernd, both of whom have significant product management expertise and experience, is a great guide to the science and craft of software product management for start-ups.”

“Across industries, most startups today are trying to create innovative software-intensive products. This is finally the book that guides practitioners how to manage such a product in a startup environment. It is based on ISPMA’s pioneering SPM best-practice approach, and written by two of ISPMA’s thought leaders. A must-read for every budding entrepreneur and software product manager!”

“As co-founder, practitioner as well as researcher in the product management discipline, I find this book invaluable with its fundamental insights and practical tools – this book is an ideal choice for readers seeking a strong foundation to embark as well as succeed in their startup journey.”